Week One
May 1st, 2008
First off, thanks for the wonderful comments.
Dawn you are absolutely right. Our website is www.dapplebaby.com.
Everyone: please visit and sign up for our mailing list.
Max Singford: Congratulations on your triplets! You must be even busier than we are now. Send us your address to info@dapplebaby.com and we will send you some Dapple for your many bottles.
Now here’s what we’ve been up to:
This week had been a real whirlwind for us.
We officially launched Dapple in several baby stores in Manhattan. Check out our dapple locator http://www.dapplebaby.com/index.php?locator
We are hitting the other boroughs in the next days and will be updating the locator daily. So please stay tuned.
Thanks to the great PR team working with Yahoo!, we had an interview with Reuters yesterday and will be filmed for a segment on NY1 next week. We were also approached with some exciting national press opportunities and will let you know what happens.
Yahoo! has paired us up with an incredible web agency. We started working with Scott Smigler and his team from Exclusive Concepts on building a comprehensive and completely original web strategy for Dapple. Scott has amazing energy and we can’t wait to see where he takes Dapple online.
On the new product development front, we are choosing packaging for our toy-cleaner spray and wipes. We will post the different options that we have narrowed down on this site shortly so you all can let us know which you prefer. We’d love your input.
Back to work,
Dana
May 1st, 2008 at 10:18 pm
Dana, thank you for the nice words. It is clear to me already that both you and Tamar are indeed exceptional and my team and I look forward to working with you to share the Dapple Baby story with the world. Long live entrepreneurs!!
May 1st, 2008 at 10:25 pm
For everyone else who is reading - please help us get the word out about Dana and Tamar. You can support them by sharing this blog and the DappleBaby.com website with family, friends, on the message boards, and in social networks that you take part in.
One thing that all entrepreneurs should keep in mind is that whether they know it or not, all of us are part of a network composed of family and friends… and while clever marketing can propel a company to greatness, the viral (word of mouth) buzz that you can generate without spending a penny often proves to be priceless.
May 3rd, 2008 at 3:00 am
Congratulations Dana and Tamar!
Get ready to rock and roll…I think you are about to become very busy! Your wonderful product fills an important need, your product packaging and website look great.
Scott is right about word of mouth. A great part of our success was due moms telling other moms about our award winning product. Do not under estimate the power of the “Mommy Network”!
Starting at local shops is a great way to begin, but I hope you are ready to ramp up for larger distribution!
Best wishes,
Lynette