dapplebaby.com
June 8th, 2008
I was a little nervous about the thought of changing our website. I loved the look and feel of our site and had become attached to dapplebaby.com as one would to a pair of favorite jeans. It took all of 5 minutes on the phone with Scott Smigler and his team from Exclusive Concepts to dispel that nervousness.
Scott has over a decade of experience in internet marketing. He started when he was only 15! (15? At 15, I was busy doing math homework, listening to U2, initiating and ending crushes, and trying (in vain) to grow dreadlocks). Scott’s combination of youth and experience translates into a hip sort of savyness. When we met him he was brimming with ideas. Scott’s main message to us was “Engage your audience in every way possible.” He encouraged us to create a Facebook group for Dapple, hand out samples to as many parents as possible and reach out to parent bloggers and online communities.
He took the same approach when it came to our website. While is must certainly serve an informational purpose – getting people acquainted with our product line and brand – the website should ideally do more than that. It should draw the audience into a dialogue with us, the founders of the company, as well as with our brand.
We think the new site does just that. The Exclusive Concepts team kept the sprit and original feel of our design but added so many interactive dimensions. A visitor now has a chance to connect with Dapple in a myriad of different ways — to learn about the background story, give her opinion and suggestions, read updates, join our group or mailing list, watch Dapple videos, and buy products online. And because the new website was built totally within Yahoo! Merchant Solutions, it is easy for us at Dapple to manage orders, maintain, and tailor the site based on feedback we receive.
We created Dapple with babies and families in mind. After having visited our site, we want people to think of us as friends. We think the new website achieves that goal.
Do you agree? www.dapplebaby.com.
PS: Special thanks to Jared Lanyon and Herb Osher who spent countless hours on the phone with us making sure everything was just so.
June 17th, 2008 at 11:52 am
Loved the new website’s design!
I use the product for all my baby’s bottles.
When will it be available though in stores outside New York?
June 20th, 2008 at 4:25 pm
This is an excellent product! After I tried it out, I bought more to give to my friends and family. It would be great if you could create gift baskets for new parents who are interested in keeping it green.
July 22nd, 2008 at 12:20 pm
Hi,
Please DO NOT obtain any of your product components from China.
For a “green” product, a baby product, I would not like to see the words MADE IN CHINA anywhere on your product.
Trust me. Made in the USA, especially at this time in our lives,would be so much more of a positive selling point.